Friday, January 24, 2020

Kroger Private Selection Doppia Pepperoni & Mozzarella

Kroger, the fifth largest retailer in the world, owns supermarket chains all over the country: Ralph's where I grew up, King Sooper's where I lived in Colorado, and Smith's where I live currently.

But it's only been in the last couple of years that their "Private Selection" line of products have begun to take things to the next level flavor-wise. In 2018, the company built a 12,000 square foot "Culinary Innovation Center" to experiment with creating products to compete with major brands. Long gone are the days when the store's in-house brand was synonymous with bland.

I have tried several varieties of their pizzas before and found them just fine; certainly, being the store's private brand, they are competitively priced. So spotting the "Doppia Pepperoni" (doppia being "double" in Italian), I figured Why Not?

The different sizes of pepperoni on the frozen pie were attractive, no doubt.

Unfortunately, they were not particularly flavorful. Frozen pepperoni cannot compete with fresh, obviously, but there are still several frozen styles of pepperoni that I enjoy. This was not one of them; they were mostly just chewy, porcine jerky.

More disappointing, however, was the sauce. All a pizza like this needs is a bland sauce to just stay out of the way.  Instead they went with an overly-spiced tomato sauce with an unpleasant flavor. I'm sure some people might like it, but it was not for me. Have you ever tasted tomato paste out of a can before it has been heated? If you like that flavor, you will like this.

I did not.

I will continue to eat some of the Private Selection pizza flavors, but I doubt I will ever again purchase this one.


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